What is a Facial Serum? How to Choose the Best in 2024

December 20, 2023
5 minutes

Table of Contents

Do you feel out of the loop when seeing skincare products? Don’t! We can guide you through this extensive world. Let’s learn about what is a facial serum, its benefits, and how to choose the best one for the upcoming year. 

Serums are a unique skin care product category lighter than moisturizers and heavier than toners. They penetrate deep into the skin to deliver potent ingredients directly to the cells.

Facial serums come in a variety of formulations to address different skin concerns. 

What are the benefits of applying a facial serum? 

  • Brightens the skin.
  • Diminishes the appearance of fine lines and wrinkles.
  • Hydrates dry skin.
  • May calm irritated skin.

Have you ever looked in a mirror and thought, "Gosh, I look tired"? Chances are your skin lacked radiance and was in dire need of natural antioxidant serum.

What are some indicators that your skin may need an extra boost? 

Lack of sleep, a poor diet, and a natural aging process are all factors that lead to dull, lackluster skin. 

The best facial serums contain antioxidants and other active ingredients that help nourish the skin back to a healthy organ.

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What is a Facial Serum?

It is a concentrated treatment that delivers powerful ingredients straight to the skin.

Most serums are water-based, making them lighter in texture than traditional creams and lotions. But you can also find more dense serums that may require less formula to use. 

Serums are typically more expensive than other skincare products because of their potent active ingredients. However, no need to use more than 3-5 drops to cover your face.

Before you ask, how is facial serum applied? We are going there next.

How to Apply a Face Serum

Not rocket science. Remember to apply the facial serum after cleansing and toning the skin. But before applying moisturizer! 

Step 1: Initiate with a gentle cleanser to wash your face.

What is a Facial Serum?
What is a Facial Serum? How to Choose the Best in 2024

Step 2: Then, apply a toner - it balances the skin’s PH levels - to prep it for the best serum absorption.

What is a Facial Serum?
How to Apply Facial Serum

Step 3: Dispense 1-2 pumps of serum into the palm of your hand and massage with care into your skin, using upward and outward motions.

What is a Facial Serum?
What is a Facial Serum? How to Choose the Best in 2024

Step 4: Close the deal by applying a moisturizer (our anti aging cream) to maximize the serum's results.

What is a Facial Serum?
What is a Facial Serum? How to Choose the Best in 2024

How to use face serum at night

Depending on the product, you could use it in the morning and night or only at night. During the day, you can wear serums under makeup or sunscreen for an extra layer of protection. 

If you’re interested in products with active ingredients, supply your skin before bed. In this sense, it allows healing and repair.


  • Active ingredients may cause irritation, so start small and increase as needed.
  • Apply the serum to damp skin for better absorption.
  • Gently massage the serum into your skin for about a minute for it to be completely absorbed. 
  • Choose both a daytime and nighttime serum for best results.


  • Overdoing it on the serum. A little goes a long way!
  • Apply the serum to wet skin, as this can dilute its potency.
  • Rub the serum into your skin too vigorously, which can irritate.
  • Rush your skincare routine. Give each their time for the skin to soak up their beneficial properties.

What are the Benefits of Facial Serum?

Serums are an excellent way to target specific skin concerns such as fine lines and wrinkles, dullness, dryness, or redness. They are a great way to boost your skin's hydration since  serums contain minerals, which help lock skin moisture and prevent dehydration.

Its active ingredients can help improve the skin's overall health. By delivering nutrients directly to the cells, serums can help to promote cell turnover, fight free radical damage, and stimulate collagen production.

How to Choose the Best Facial Serum for Your Skin

When choosing a facial serum, it's essential to select one formulated for your specific skin type.

If you have dry skin, look for a serum that contains hyaluronic acid or glycerin. These ingredients will help to lock in moisture and prevent dehydration.

Hyaluronic acid is also excellent for plumping the skin and reducing the appearance of aging. Glycerin is a humectant, which means it helps the skin to attract and retain moisture.

For oily skin, choose a serum containing niacinamide or salicylic acid. These ingredients will help to regulate sebum production and control shine. 

Niacinamide is also an excellent ingredient for brightening and evening out skin tone. Salicylic acid is a beta-hydroxy acid that helps to exfoliate the skin, unclog pores, and reduce inflammation.

If you are concerned about old-age features, look for a retinol or vitamin C serum. These ingredients will help to stimulate collagen production and fight free radical damage. Since retinol may reduce the appearance of fine lines and wrinkles. Vitamin C serums may help brighten the skin and even tone it.

Finally, look for a calendula or chamomile serum if you have sensitive skin. These ingredients will soothe irritation and calm redness.

We highly recommend a facial serum containing calendula!

What are the Benefits of Calendula on skin?

Calendula has anti-inflammatory and antimicrobial properties, making it an excellent choice for those with sensitive skin. Plus, it can help to soothe irritation and redness while preventing bacteria growth.

It is rich in antioxidants, which may help to protect the skin from free radical damage. 

Did you know that Free radicals are unstable molecules that can damage cells and lead to premature aging?

By fighting free radicals, calendula can help to keep the skin looking young and healthy.

Finally, calendula is a natural source of vitamin A (retinol), a must for healthy skin. Vitamin A helps to stimulate collagen production, providing the skin youthful appearance.

ZCM15 Facial Serum by ÆTHEION®

ÆTHEION® ZCM15 is a natural antioxidant serum you can use after your regular facial cleansing routine. This antioxidant serum combines ZCM15 Redox Technology in an advanced formulation of Zn/Cu SOD combined with silver and the ancient power of the calendula plant.

Use as the first application to cleanse, reduce free radicals, and re-energize the skin's younger, smoother look. In addition, ZCM15 Serum significantly reduces damage from oxidative stress, diminishing signs of aging.

What is a facial serum AETHEION
What is a Facial Serum? How to Choose the Best in 2024

ZCM15 Serum is for any skin type, especially for sensitive skin!

This antioxidant serum prepares and protects your skin from environmental factors by significantly reducing damage from oxidative stress.

If you are looking for youthful and healthy skin, try ÆTHEION® ZCM15 Facial Serum. 

So the next time you wonder, what is a facial serum, you'll trust our Facial Serum to transfer the abundant benefits of vitamins, minerals, and plants to  soothe irritated skin, ease redness, reduce aging signs and brighten your complexion. Order ÆTHEION® ZCM15 Facial Serum today on our website!

Did you know this Facial Serum is part of our anti-aging series? Discover more formulas to complement its power! Visit the Preventive Anti Aging Series.

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