What is a Facial Serum? How to Choose the Best in 2023


August 18, 2022
Est. Reading: 5 minutes

What is a Facial Serum - Serums are a unique skin care product category lighter than moisturizers and heavier than toners. They penetrate deep into the skin to deliver potent ingredients directly to the cells.

Facial serums come in a variety of formulations to address different skin concerns. Some typical serums include those that brighten the skin, diminish the appearance of fine lines and wrinkles, hydrate dry skin, or calm irritated skin.

Have you ever looked in a mirror and thought, "Gosh, I look tired"? Chances are your skin lacked radiance and was in dire need of natural antioxidant serum.

Dull, several factors can cause lackluster skin, including stress, lack of sleep, a poor diet, or simply the natural aging process. The best facial serums contain antioxidants and other active ingredients that help to brighten the skin, even out skin tone, hydrate dry skin, and minimize the appearance of fine lines and wrinkles.

Below, our team of experts will tell you what exactly is a facial serum and which is the best way to use it.

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What is a Facial Serum?

A facial serum is a concentrated treatment that delivers powerful ingredients directly to the skin.

Most serums are water-based, making them lighter in texture than traditional creams and lotions. In addition, being water-based allows them to penetrate deep into the skin, where they can deliver active ingredients directly to the cells.

Serums are typically more expensive than other skincare products because they have potent active ingredients. However, a little goes a long way with serums, which also tend to last longer than other products. Now you know what is a facial serum, let's talk about how to apply it.

How to Apply Facial Serum

If you don't know how to apply facial serum, continue reading. Facial serums should be applied after cleansing and toning the skin, but before applying moisturizer.

Step 1: Start by cleansing your face with a gentle cleanser.

how to apply facial serum

Step 2: Next, apply a toner to balance the skin's pH levels and prep it for serum absorption.

when to apply facial serum

Step 3: Dispense 1-2 pumps of serum into the palm of your hand and gently massage it into your skin, using upward and outward motions.

benefits of facial serum

Step 4: Finish by applying a moisturizer (our anti-aging cream) to maximize the serum's benefits.

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When to apply face serum?

Typically, in the morning and evening. However, if you're using a serum with active ingredients, it's best to apply it at night so that your skin has time to heal and repair itself while you sleep.

During the day, you can wear serums under makeup or sunscreen for an extra layer of protection.

Some Dos and Don'ts Related to Facial Serum


-Start with a small amount of serum and increase as needed.

-Apply the serum to damp skin for better absorption.

-Gently massage the serum into your skin using upward and outward motions.

-Follow up with a moisturizer to seal in the serum's benefits.


-Overdo it on the serum. A little goes a long way!

-Apply the serum to wet skin, as this can dilute its potency.

-Rub the serum into your skin too vigorously, which can irritate.

-Forget moisturizing after applying the serum, as this will help seal its benefits.

What are the Benefits of Facial Serum?

Facial serums offer many benefits for the skin.

They are an excellent way to target specific skin concerns such as fine lines and wrinkles, dullness, dryness, or redness.

Serums are also a great way to boost your skin's hydration. Most serums contain minerals, which help lock skin moisture and prevent dehydration.

In addition, serums contain active ingredients that can help improve the skin's overall health. By delivering nutrients directly to the cells, serums can help to promote cell turnover, fight free radical damage, and stimulate collagen production.

How to Choose the Best Facial Serum for Your Skin

When choosing a facial serum, it's essential to select one formulated for your specific skin type.

If you have dry skin, look for a serum that contains hyaluronic acid or glycerin. These ingredients will help to lock in moisture and prevent dehydration.

Hyaluronic acid is also excellent for plumping the skin and reducing the appearance of fine lines and wrinkles. Glycerin is a humectant, which means it helps the skin to attract and retain moisture.

For oily skin, choose a serum containing niacinamide or salicylic acid. These ingredients will help to regulate sebum production and control shine. Niacinamide is also an excellent ingredient for brightening and evening out skin tone. Salicylic acid is a beta-hydroxy acid that helps to exfoliate the skin, unclog pores, and reduce inflammation.

If you are concerned about aging, look for a retinol or vitamin C serum. These ingredients will help to stimulate collagen production and fight free radical damage. Retinol can also reduce the appearance of fine lines and wrinkles. Vitamin C serums can also help brighten the skin and even tone.

Finally, look for a calendula or chamomile serum if you have sensitive skin. These ingredients will soothe irritation and calm redness.

We highly recommend a facial serum containing calendula.

What are the Benefits of Calendula on skin?

Calendula has anti-inflammatory and antimicrobial properties, making it an excellent choice for those with sensitive skin. In addition, it can help to soothe irritation and redness while preventing bacteria growth.

In addition, calendula is rich in antioxidants, which can help to protect the skin from free radical damage. Free radicals are unstable molecules that can damage cells and lead to premature aging. By fighting free radicals, calendula can help to keep the skin looking young and healthy.

Finally, calendula is a natural source of vitamin A, which is essential for healthy skin. Vitamin A helps to stimulate collagen production, which gives the skin a youthful appearance.

ZCM15 Facial Serum by ÆTHEION®

ÆTHEION® ZCM15 is a natural antioxidant serum you can use after your regular facial cleansing routine. This antioxidant serum combines ZCM15 Redox Technology in an advanced formulation of Zn/Cu SOD combined with silver and the ancient power of the calendula plant.

Use as the first application to cleanse, reduce free radicals, and re-energize the skin's younger, smoother look. In addition, ZCM15 Serum significantly reduces damage from oxidative stress, diminishing signs of aging.

ZCM15 Serum is for any skin type, especially for sensitive skin. This antioxidant serum prepares and protects your skin from environmental factors by significantly reducing damage from oxidative stress.

If you are looking for youthful and healthy skin, you should try ÆTHEION® ZCM15 Facial Serum. This antioxidant serum contains calendula, which has anti-inflammatory and antimicrobial properties. In addition, it is rich in antioxidants, and a natural source of vitamin A. ZCM15 Facial Serum can help to soothe irritation, calm redness, and reduce the appearance of fine lines and wrinkles.

Order ÆTHEION® ZCM15 Facial Serum today on our website!

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